This is the background for the story of what happened to me yesterday. I left work a little late (15 minutes), and needed to pick up my kids all the way across town. I usually take Route 7 the whole way and get there in about 1.5 hours (I know don't get me started on that one). But I left late, it is the last week before Christmas and my route takes me past the biggest mall in the area. In short, it was a perfect storm for me picking my kiddos up late. So I've really been using the Google navigation service, Latitude, a lot lately. It is nice to just see how long it is likely to take me to get home. But on Monday when Latitude told me to take a little deviation from my regular route I trusted it which resulted in shaving 10 minutes off of my travel time. Not too bad. Cha-ching in the Google trust account.
Yesterday, I turned on Latitude as I was leaving work. It started me on my regular course, West on Route 7. But then a minute later it was telling me to make a U-turn and head West on Rt. 7. I was stopped at a red light so I looked ahead to see where it was taking me. I assumed it would drop me onto 395 West. The proposed route was to 395, but not West. It wanted me to go East, towards DC.
So here is the big moment. How much credibility has Google built up in my consumer account? Apparently enough for me to trust them and drive in the opposite direction that I thought was right. This is kind of funny, but the car ahead of me, and the car behind me did exactly the same thing I did at that moment. I could see the woman ahead of me had Latitude running on her phone on her dashboard. I assume that the car behind me was too because all three of us did the exact same thing at precisely the same time.
Instead of taking 395 West, I hopped on 395 East. Latitude wanted me to get exit at Glebe road. Google was right, Glebe road had no traffic on it, because the exit ramp was closed for some reason. There was a squad car at the top and bottom of the ramp and I couldn't take it. Thus when I went past it, I thought, "Uh oh, I'm probably in trouble now."
Latitude rerouted me immediately. My new route was only 3 minutes longer and directed me to the GW Parkway, to the outer loop, the toll road and eventually home, at which I arrived at the regular time I typically arrive.
I think it is easy to trust something when the stakes are low, but when they are high, picking your kids up on-time, that is when it is hard to trust something. I trusted Google this time and they didn't let me down. They built up even more credibility in my consumer account and I would be inclined to take other leaps of trust with them in the future.
This is why they give away things like Google Maps, Latitude, Blogger, GMail and many other things. So that you will trust them more. Sure it helps to drive traffic to their revenue generating services like search, YouTube, Android and Picasa. But more importantly, when they make a play for something like GoogleTV, people who trust the Goog will go for it. I don't know that I'm there yet, but they just got a big deposit in their trust account with me yesterday.